What is digital media?
Beyond the blogging platform – video, audio and anything outside of type-written blogs.
You can take your niche and launch it to the next level. It’s not as easy to capture a niche anymore – there’s tons of blogs in every niche. We have to find a way to capture attention.
How is the game changing?
Flip, iPods, podcast tools are making it easy for everyday people to approach digital media.
Everybody can be a radio voice now!
iTunes & YouTube give you the ability to deliver your message quickly & easily.
Capture a larger audience through a new format.
Think of content way beyond the written posts.
How are we consuming our media?
Smart Phones, iPod, Kindle, iPad
Be sure you are optimizing your blog for mobile use.
Podcasting Plugins
PowerPress, PodPress, Buzsprout
Consider partnering with someone to create a more engaging back & forth.
Live podcasts can be great for engagement because people participate & share later once the recorded version is posted.
Video Player Plugins
TubePress, Longtail Video, Projekktor
WordPress TV
Content from WordCamp, tips on blogging, SEO, etc
What about transcribing your audio or video into a blog post?
A direct transcript is not good (poor content & experience for users), but repurposing ideas into other mediums is a great way to expand your reach.
Tips for Digital Media Blogging
SEO – be sure to tag everything & include show notes since audio & video are not searchable
Distribute to Every Possible Channel – YouTube, Blip, iTunes, Vimeo etc
Find & Use your community – Twitter, Facebook, etc
Build Your Brand – put your url on every video or podcast – tell them every time you get a chance, who you are.
Companies are looking for ways to get ahead with digital media
They’ve figured out blogs, they’re figuring out social media; next they’ll be searching for ways to leverage digital media.
It’s a way to get your company, your blog, noticed.
Speaker: Jim Turner, One by One Media
This is a live blog (well, sort of—crappy wifi mean I couldn’t publish it live). It is an unedited version of my notes during the session. It is not meant as an exact transcript but I try to capture the highlights along the way.
